How to Measure the Success of Flyers for Your Cleaning Business

Flyers have been a go-to marketing strategy for local businesses for decades, but the real question is—how do you know if they’re actually working?

Many cleaning business owners print and distribute flyers, hoping for a flood of new clients, only to be disappointed when the phone barely rings. The problem? Most people don’t track the success of their flyers properly.

In this post, we’ll break down exactly how to measure the success of your flyer campaigns so you can stop wasting money on ineffective marketing and start getting real results.

1. Always Test a Minimum of 5,000 Flyers

One of the biggest mistakes business owners make is not distributing enough flyers to see a real pattern in results.

If you’re only handing out 500-1,000 flyers and expecting instant bookings, you’re not running a large enough test.

📌 The Rule of Thumb:
➡️ A good starting test size is at least 5,000 flyers.
➡️ If you’re targeting multiple areas, distribute 5,000 per location to see what performs best.
➡️ A 1-2% response rate is considered standard for well-targeted flyer marketing.

If you only send out 500 flyers and get zero responses, it doesn’t mean your campaign failed—it just means you didn’t reach enough people to get meaningful data.

2. Have a Strong Offer to Increase Response Rate

Your flyer shouldn’t just say, “We offer cleaning services.” That’s not enough to make people take action.

Instead, you need an irresistible offer that encourages potential customers to call, book, or visit your website.

✅ Examples of Effective Flyer Offers:

• "First-time clients get $50 off their deep clean!"

• "Refer a friend and get a free oven clean!"

• "Limited-time offer: Book before [Date] and get a FREE fridge clean!"

People are more likely to respond when they feel like they’re getting something extra. Without an offer, your flyer is just another piece of paper.

3. Target the Right People—Not Just Anyone

A common mistake in flyer marketing is randomly handing them out to everyone.

Instead, you want to target your ideal customers—those who are most likely to book your services.

📌 How to Target the Right Audience:
✅ Choose the right neighborhoods. High-income areas are more likely to need recurring cleaning services.
✅ Use a message that speaks to them. For example, busy professionals will respond better to “We save you time—come home to a clean house!” rather than “We clean homes.”
✅ Think about where they spend time. Consider distributing flyers at daycares, gyms, real estate offices, and coffee shops where your ideal clients might be.

When you put your flyers in front of the right people, your success rate increases dramatically.

4. Use Redemption Codes to Track Conversions

How do you know which flyers are actually bringing in clients? You need a redemption code to track every booking.

📌 How It Works:
➡️ Create a unique code for each location (Example: "FLYER10" for one suburb, "CLEAN20" for another).
➡️ Print the code on the flyer and instruct customers to mention it when booking.
➡️ Track which codes get used in your CRM, like Booking Koala, Jobber, or Housecall Pro.

This will show you:
✅ Which areas respond best to your flyers
✅ Which offers perform the best
✅ How many clients you’re getting per 5,000 flyers

With this data, you’ll know where to double down on your marketing and where to adjust your strategy.

Final Thoughts: Make Data-Driven Decisions

Flyer marketing can work if done correctly. The key is to test at scale, track your results, and refine your approach.

Checklist for Successful Flyers:
✅ Distribute at least 5,000 flyers per test
✅ Include a strong, time-sensitive offer
✅ Target high-income neighborhoods where people value cleaning services
✅ Use redemption codes to track conversions
✅ Analyze the data and adjust your strategy based on results

When you treat your flyer campaign like a measurable marketing strategy, rather than a guessing game, you’ll see better response rates, higher conversions, and a stronger return on investment.