Why You Should “Eat Shit” for 12 Months—At Least

The Harsh Reality of Business Growth

Everyone wants success, but no one wants to struggle. Too many people look at entrepreneurs making six or seven figures and assume they got lucky, had the perfect strategy, or just had the right connections. What they don’t see? The grind that came first—the months or even years of doing unglamorous, frustrating, and downright exhausting work before things finally clicked.

If you’re serious about building a business, here’s the truth: You need to be willing to “eat shit” for at least 12 months before expecting real, sustainable results.

Why Do You Need to Struggle First?

Because business is a skill set, not a lottery ticket. The foundational skills you need to scale to 7 figures can’t be skipped—you can only learn them by doing. These include:

✅ Sales & Client Management – You don’t just need clients—you need to learn how to deal with difficult customers, handle objections, and close deals consistently.
✅ Financial Management – If you don’t know how to price your services, manage cash flow, or track profitability, you’ll always be running on fumes.
✅ Hiring & Leadership – The moment you start bringing on staff, you need to know how to train, retain, and motivate them, or your business will fall apart from high turnover.
✅ Marketing & Branding – No matter how good your service is, if you don’t know how to attract and convert clients, your business won’t grow.

These aren’t things you can master overnight. They require real-world experience, trial and error, and a willingness to embrace the process instead of expecting instant success.

The Compound Effect of Doing the Hard Things

The first 12 months in business aren’t about making millions—they’re about learning the game. Every skill you develop, every mistake you correct, and every uncomfortable conversation you have compounds over time.

Think of it like the gym. If you lift weights for one month and don’t see massive changes, do you quit? No—you keep going because you know results come from consistent effort over time. Business is the same.

• The sales calls you take today mean closing deals easier in six months.

• The systems you build now make scaling effortless later.

• The bad hires you make today teach you how to find great employees in the future.

Every successful entrepreneur you admire spent months (or years) grinding behind the scenes before their business became “successful.” You’re not an exception.

Most People Quit Before They See the Payoff

The biggest reason people fail? They give up too soon.

They expect to be making 6 figures in a few months.
They get discouraged when things don’t move fast enough.
They look at social media and assume they’re behind.

What they don’t realize is that the businesses thriving today put in the work when no one was watching. The ones who quit early? They never get to see the results of their effort.

Commit to the Process

If you’re in the early stages of business, give yourself permission to struggle. Expect that it won’t always be easy, that you’ll make mistakes, and that some months will feel like you’re making no progress at all.

But if you stay consistent, those 12 months of struggle will turn into a business that can sustain and scale itself.

Success isn’t immediate. But it is inevitable for those who stick it out.